Express Hire has been a customer since 1998 and has developed their wide range of equipment they offer to hire and sell. They have prospered and grown immensely since we first started trading with them over twenty years ago.
One of the areas they have expanded into is the sale and hire of Gas Cylinders, which complements their Gas driven vehicle hire range perfectly. In order to promote this valuable addition to the business they needed to advertise the easy availability of the Cylinders on these vehicles. This printed material needed to withstand not only the handling of the Hire vehicles but also everything that the weather had to throw at it.
We suggested a material made by Dupont called Tyvek which is widely used in the construction industry among others. This is a non-tear weatherproof material which will withstand a great deal of rough handling but is also printable. We also suggested using a shaped tag, to ensure it does not snag on other items and to further reinforce the material with a non corrosive eyelet. We provided an artwork sample and once this was approved we produced a small quantity of samples which could be tested ‘in the field’. The test samples were a great success and Andy and his team have been very pleased with the results and the ‘organic’ sales from the Hire Vehicle’s.
“We are really pleased with Marquee Print’s attention to our problem and the non-tear solution has really worked well, the only problem I can see is that they are so robust we probably will not be ordering reprints very often!”